About
Hi, I am Irwin
I am an hybrid Creative Director and Senior Consultant who is specialized on Brand Experience and Digital Transformation. I use first class Design Craft, Design Thinking and Agile methods to change people's mindsets, behaviour and organizations to become customer centric powerhouses.
Currently I am working as Global Head of Brand & Experience for Ottobock-the human empowerment company. Before this corporate switch I worked as Creative Director & Experience Designer for Publicis Sapient Berlin, which is part of the amazing Publicis Groupe family.
As certified SAFe Agilist and enthusiastic Hyper Island alumni, I have the honor of almost 25 years of experience working for diverse industry clients. Ranging from Consumer Products (e.g. Beiersdorf, NIVEA, IQOS), Healthcare (Ottobock) to Automotive (e.g. Nissan, Infiniti) and Energy & Commodities (EnBW). I am famous for my V-shaped skillset and I love leading global crossdisciplinary teams. I enjoy sparring with senior management stakeholders to develop with them new exciting brand strategies, products/services prototypes and excellent experiences.
Currently I am working as Global Head of Brand & Experience for Ottobock-the human empowerment company. Before this corporate switch I worked as Creative Director & Experience Designer for Publicis Sapient Berlin, which is part of the amazing Publicis Groupe family.
I worked for prestigious agencies as Freelance Art Director and was Creative Founder & Partner of my own Digital Studio called Digitallyours which was specialized on Motion Brand, Digital Marketing and Interaction Design.
As certified SAFe Agilist and enthusiastic Hyper Island alumni, I have the honor of almost 25 years of experience working for diverse industry clients. Ranging from Consumer Products (e.g. Beiersdorf, NIVEA, IQOS), Healthcare (Ottobock) to Automotive (e.g. Nissan, Infiniti) and Energy & Commodities (EnBW). I am famous for my V-shaped skillset and I love leading global crossdisciplinary teams. I enjoy sparring with senior management stakeholders to develop with them new exciting brand strategies, products/services prototypes and excellent experiences.
Create and design for a better world ♥️
As idealist and true Sci-Fi nerd I honestly believe that change is an vital part of human existence that allow us to evolve culture, societies and organizations to become better. By embracing the infinite possibilities of human imagination coupled with intelligent technology, we can truly build a brighter and sustainable future for humankind.
♥ That's why I love shaping with clients new commercial ideas, explore potentials of product and business prototypes, and finally bring intelligent Brand Ecosystems to life that delivers true value to people.
PS: But what I love even more is being in Portugal ♥!
♥ That's why I love shaping with clients new commercial ideas, explore potentials of product and business prototypes, and finally bring intelligent Brand Ecosystems to life that delivers true value to people.
PS: But what I love even more is being in Portugal ♥!
Creative & Consultancy Services
Brand Design & Strategy:
· Creative & Art Direction
· Holistic Brand Strategy & development
· Idea & Concept development
· Holistic Brand Strategy & development
· Idea & Concept development
Experience design:
· Campaign Concept & Design
· Content Strategy & Design
· Information Architecture & Design for UX
· Visual Design for UI
· Digital Product Prototyping
· Brand ecosystem Development & Design
· Customer Journey Development & Design
· Content Strategy & Design
· Information Architecture & Design for UX
· Visual Design for UI
· Digital Product Prototyping
· Brand ecosystem Development & Design
· Customer Journey Development & Design
Specials:
· Transformational leadership
· SAFe Agilist & Hyper Island enthusiast (certified)
· Design Thinking & Innovation Workshops
· Mentorship, Team & Talent Development
· Business Acceleration Support
· Film & Motion Content Concept & Design
· Sound & Music Production
· SAFe Agilist & Hyper Island enthusiast (certified)
· Design Thinking & Innovation Workshops
· Mentorship, Team & Talent Development
· Business Acceleration Support
· Film & Motion Content Concept & Design
· Sound & Music Production
Clients & Industries I worked for:
Automotive, Consumer Products, Energy & Commodities, E-Commerce, Transportation & Logistics, Fashion & Lifestyle, Finance, Retail, Technology, Start Ups like:
Hugo Boss, Covestro, SEAT, Philipp Morris International/IQOS, EnBW, DHL, Audi, Ottobock, Volkswagen, Beiersdorf, Nivea, Publicis One Touch, M-Net, Swarovski, EnBW, Credit Suisse, KfW Ipex, Barclaycard, KIA Motors Deutschland, Infiniti, Bayer and many more...