Covestro- Employee Experience Design
Unlocking the Emyployee's infinite potentials
Challenge:
Covestro is one of the global leading manufacturers of highy quality polymer. As company with around 17k employees, Covestro has a unique deep manufacturing knowledge how to create robust, lightweight and rigid polymers for products we use every day.
THis knowledge is coming from the a diverse employee base that ensure's the company's success and impact globally.
Covestro has the challenge to digitize its processes and to educate their people to be more efficient in a ever evolving
digital workplace.
THis knowledge is coming from the a diverse employee base that ensure's the company's success and impact globally.
Covestro has the challenge to digitize its processes and to educate their people to be more efficient in a ever evolving
digital workplace.
Covestro HR saw that good talents are rare and wanted to educate their staff to become more ready for the new ways of working.
This includes optimizing processes between Research &
development, manufacturing capabilities, product managers and sales to ensure the company's future.
The solution: We analyzed the employees individual journeys and
extracted five key personas who are essential in the value chain. Everyone have their own challenges and challenges, illustrated and portrayed as exciting stories. The HR campaign followed a smart holistic content strategy using an infinite a mobius loop to plan to show its elegance for operations. Every persona was so well portrayed that the key audience identified themselves greatly with them.
Role & Responsibility:
This includes optimizing processes between Research &
development, manufacturing capabilities, product managers and sales to ensure the company's future.
The solution: We analyzed the employees individual journeys and
extracted five key personas who are essential in the value chain. Everyone have their own challenges and challenges, illustrated and portrayed as exciting stories. The HR campaign followed a smart holistic content strategy using an infinite a mobius loop to plan to show its elegance for operations. Every persona was so well portrayed that the key audience identified themselves greatly with them.
Role & Responsibility:
· Creative Direction & Design Lead
· Content strategy support
· Content strategy support
