Hugo Boss
Spring Summer Campaign
Spring Summer Campaign
Accelerate, Latitude, Airiness
Challenge:
Hugo Boss understood the power of social platforms like Instagram, Twitter Tik Tok or Spotify to deliver constantly
new Zeitgeist expressionss and express a clear vision for what the brand stands for.
Their key audiences and customers honor the brand's attidude and openess by constantly interacting directly with Hugo Boss itself. In Fashion there's a constant hunger for building and discovering new formats of self-expression and identities.
It's always about transcending ourselves into something new or into a better self. Fashion is a playground that is extremely vitale to anchor our identitiesm, but also connects our inner self with the outer world.
We translated this strong leitmotif for Hugo Boss and contextualized them with the Collections's core benefits. The brand is literally the anchor that bridges all fluid identities of our customers in a highly contextual world. Meaning: we developed unique different key moments of self expressions labelled as: Accelerate, Latidude and Airiness.
Based on those three key moments we shaped coherent key visuals for all touchpoints to express the power of fluid identities that demonstrate finally confidence, strength and self awareness of our customers.
Role & Responsibility:
· Creative & Art Direction
· Lead Motion Design
· Digital Brand Consulting
new Zeitgeist expressionss and express a clear vision for what the brand stands for.
Their key audiences and customers honor the brand's attidude and openess by constantly interacting directly with Hugo Boss itself. In Fashion there's a constant hunger for building and discovering new formats of self-expression and identities.
It's always about transcending ourselves into something new or into a better self. Fashion is a playground that is extremely vitale to anchor our identitiesm, but also connects our inner self with the outer world.
We translated this strong leitmotif for Hugo Boss and contextualized them with the Collections's core benefits. The brand is literally the anchor that bridges all fluid identities of our customers in a highly contextual world. Meaning: we developed unique different key moments of self expressions labelled as: Accelerate, Latidude and Airiness.
Based on those three key moments we shaped coherent key visuals for all touchpoints to express the power of fluid identities that demonstrate finally confidence, strength and self awareness of our customers.
Role & Responsibility:
· Creative & Art Direction
· Lead Motion Design
· Digital Brand Consulting
