The KIArena Experience
Kia FIFA Worldcup- Automotive brand campaign
Challenge:
KIA Motors Deutschland was main sponsor for the FIA worldcup 2014 and entrusted us to create, to design, direct and execute the whole digital campaign experience for Germany. The core idea was to show how daily life can change rapidly when people are becoming completely obsessed by this sport. What is the result? Everyone just starts kicking footballs into imaginative goals represented by bus stops, garages, door entries etc..
Anytime and everywhere. With this concept we combined this worldcup madness with the brand KIA – simple by using elegantly the latest KIA car model Sportage which transformed into a soccer player itself. This simple but very effective idea was part of an interactive social game to build high user engagement for Facebook. The user's task was to balance a football on the car's rooftop to bring soccer back to Brazil!
KIA Motors Deutschland was main sponsor for the FIA worldcup 2014 and entrusted us to create, to design, direct and execute the whole digital campaign experience for Germany. The core idea was to show how daily life can change rapidly when people are becoming completely obsessed by this sport. What is the result? Everyone just starts kicking footballs into imaginative goals represented by bus stops, garages, door entries etc..
Anytime and everywhere. With this concept we combined this worldcup madness with the brand KIA – simple by using elegantly the latest KIA car model Sportage which transformed into a soccer player itself. This simple but very effective idea was part of an interactive social game to build high user engagement for Facebook. The user's task was to balance a football on the car's rooftop to bring soccer back to Brazil!
This idea was translated a full fledged content brand experience including: activation video content, a fully interactive social hub, an event game for public viewings that included a lot of our 3D and motion expertise. As result: the whole Korean automotive brand became more visible and relatable to European audience. By being an official FIFA sponsor, the positioning of the KIA brand as global innovative automotive manufacturer became reality and tangible with the beat of the world cup even more.
Role:
Role:
· Creative Direction & User Experience Lead
· Film & Post Production Direction
· Campaign & Design Lead
· Music & Sound Design
· Film & Post Production Direction
· Campaign & Design Lead
· Music & Sound Design
