Volkswagen Slovakia
Automotive platform
Volkswagen created for the Slovakian market the formidable
Pulse magazine. A own branded Volkswagen editorial to pay tribute to the success of Volkswagen in its East European markets. At that time Volkswagen saw the potential to win new customers and leverage their brand attractiveness by intensifying their marketing activities. The solution was to showcase the brand's focus on innovation and make them more accessible and authentic by portraying the people's stories who contribute to the brand's success in a more interactive way.
Apart from the main slovakia website which was centered around pure product experience, this section portrayed the excitement around the Volkswagen universe by amplifying the people's voice. Fueled by this insight the local brand management team was given
the opportunity to curate and showcase their own regional success stories which got well received by Wolfsburg headquarter.
Pulse magazine. A own branded Volkswagen editorial to pay tribute to the success of Volkswagen in its East European markets. At that time Volkswagen saw the potential to win new customers and leverage their brand attractiveness by intensifying their marketing activities. The solution was to showcase the brand's focus on innovation and make them more accessible and authentic by portraying the people's stories who contribute to the brand's success in a more interactive way.
Apart from the main slovakia website which was centered around pure product experience, this section portrayed the excitement around the Volkswagen universe by amplifying the people's voice. Fueled by this insight the local brand management team was given
the opportunity to curate and showcase their own regional success stories which got well received by Wolfsburg headquarter.
Role & Responsibility:
· Creative & Art Direction
· UX Lead
· Digital Brand Consulting
· UX Lead
· Digital Brand Consulting
